On a brilliant Monday, May 3rd, LeoVegas lit up the online gambling world with the exciting announcement of its proprietary game studio.
The well-established LeoVegas took to social media this week to spread the word about its inaugural game studio, Blue Guru Games.
LeoVegas intends to leverage its newly formed brainchild, born from its dynamic entrepreneurial arm, LeoVentures, to push the boundaries of innovation and craft exclusive games not only for LeoVegas players but also for other platforms.
Gustaf Hagman, the CEO of LeoVegas, expressed that the firm will utilize its rich reservoir of data and industry insight to develop games tailored to meet the desires of its loyal customer base.
Competitive advantage
\"[We] envision creating captivating games and iconic characters that will elevate our marketing efforts and deepen brand loyalty. The ability to tailor game production is a strategic edge, and it promises to open larger revenue avenues down the road,\" Hagman remarked.
The debut creations of Blue Guru Games are on the horizon, set to expand LeoVegas’ impressive lineup of offerings from over 60 esteemed developers later in 2021.
Within the next two years, the goal is to roll out no fewer than 20 games through the Blue Guru Games imprint.
Cost Effective
From LeoVegas’s perspective, establishing Blue Guru Games represents an ambitious leap toward more cost-efficiently managing a larger piece of the diverse gaming industry's pie.
Alongside its game studio venture, LeoVentures has also channeled resources into CasinoGrounds, Pixel.bet, and SharedPlay, and has recently acquired an established sports betting enterprise. Expekt .