IPSOS, known for their social data expertise, recently released findings indicating that nearly half of Canadians have negative feelings towards current gambling advertisement strategies.
Aim of the Study
There's been a remarkable uptick in the number of online casino enthusiasts in Canada lately. Between May and June 2022, revenues soared to $2.68 billion. As provinces like Ontario and Alberta carve out niche markets, Canada aims to keep online gambling revenues within national borders.
This trend towards market-specific ads is meant to draw more players to local, regulated platforms. Yet, the fact that 48% of Canadians aren't fond of these announcements raises questions about their efficacy.
Result specifics
Insights from IPSOS indicate that while 63% of Canadians are in favor of ad placements, 21% are staunchly supportive, and another 21% slightly so, advocating for a restriction on gambling ad volumes. The firm underscores a growing Canadian trend of vocal opposition to promoting gambling, especially on social media.
Regarding ad appeal, 49% of people from Alberta aren't entertained by them, and 36% echo that sentiment in Atlantic Canada. Notably, 54% of those aged 18–24 also express discontent with gaming ads.
About Canada Casino Licensing
Leading regulatory bodies in Canada make sure everything is in check. Malta Gaming Authority , UK Gambling Commission and Gibraltar Licences . In Ontario, the authority overseeing gaming activities includes - The Alcohol and Gaming Commission of Ontario (AGCO) , which is strictly provincial.
All the reviews of online casinos All our site listings comply with Canadian licensing standards.
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