At this year's Canada Gaming Summit, SIGA will unveil the intricacies of their business strategy that supports the Saskatchewan community. Taking place from June 13th to 15th at the Metro Toronto Convention Centre, this marks the 26th annual gathering.
In a noteworthy session, Vice President of Corporate Affairs Patricia Cook and Vice President of Human Resources Desiree Gervais from SIGA, will lead the dialogue.
SIGA’S Business Model
For years, Saskatchewan has been a benchmark for innovation in Canada’s Gaming sector, illustrating a business model that prioritizes efficiency alongside community welfare.
Part of the Learning and Growth meeting will delve into how SIGA, established in 1995, has crafted an uncommon model that not only accrues profits but also reinvests them into community-driven initiatives in Saskatchewan.
With almost thirty years of history, SIGA has successfully established seven brick-and-mortar casinos andrecently introduced PlayNow.com, an online casino platform tailored for the province, marking the entrance into online gaming in 2022. .
Way-Forwards
The discussion will also cover SIGA’s innovative strategies for maintaining commercial success while strengthening its role in the Saskatchewan community.
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