The social media titan Facebook has recently refined its advertising strategies concerning gambling content promotions.
Advertising now targets a more specific audience, adhering strictly to the newly published guidelines set out by Facebook.
Criteria Set by Facebook for Advertising Gambling
As per the initial guideline, iGaming promotions must unequivocally avoid reaching Facebook users below the age of 18.
Outlined clearly, the new policies necessitate online gambling firms to submit detailed forms to META, Facebook's parent company, evidencing compliance with licensing and jurisdictional standards in the ad-targeted locations.
Facebook's revised regulations now cover a wide range of activities including online casinos, bingo, poker, sports betting, lotteries, tournaments, and raffles.
Exceptions to the game
However, free-to-play and demo game advertisements, along with promotions for physical casinos, are exceptions to these new constraints. Offline poker events are also exempt, provided the associated links do not direct users to online gambling platforms.
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