Betsson, part of the BML Group, faces a substantial €2.4M fine levied by Finnish regulators.
The Finnish Police Board has imposed this fine since Betsson contravened the Finnish Lotteries Act, mandating that only locally licensed firms can promote betting services in Finland.
This penalty arose because BML crafted marketing content specifically targeting Finnish consumers, promoting gambling services directly.
Several warnings
The Finnish Government had alerted BML Group multiple times, prompting some alterations in their marketing strategies aimed at the Finnish audience.
However, these changes didn't substantially alter the situation, as Betsson’s ads continued to be visible in Finnish digital spaces, leading to the conditional fine issued in April.
The €2.4M fine is appealable and conditional, with enforcement beginning on June 3rd.
Gambling Laws in Canada
Canada’s gambling regulations differ across its 10 provinces, each like Ontario, Saskatchewan, and Alberta, adopting distinct gambling laws.
Casinos we examine in Canada are generally free to market to most provinces, though some have specific guidelines around promotions and language.
For more information on this, visit our dedicated page: Gambling Legislation and Guidelines in Canada
Stay Updated with the Latest from level-up-casino-australia.com
- NHL 4 Nations 2025 Tournament Wraps Up This Evening
- Positive Developments Expected: A Snapshot of Canada’s Online Gambling Sector
- Become Part of the CanadaCasino Community on Discord!
- Kickstarting the Canadian Gaming Summit with a Focus on Responsible Gambling
- Rural Alberta Municipalities Call for a Revamp of the Charitable Gaming Framework
